Staging put simply is merchandising your home for sale, like you would any product you want to sell well. It's all about how you display your property. Neutral colors...simple furniture and minimal accessories allows your buyer to envision the house as their home.
Stats: When you list your property with a Realtor, they list the home on MLS. This is where people go to preview homes that they will want to tour or make offers on.
When you put only 1 photo on MLS, you will get an average of 5 views and 1.37 leads.
When you put 21 or more photos you will get an average of over 77 views and 11+ leads.
It is important to make these photos talk! Staged photos will have the biggest ROI (Return On Investment) Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views.
This is a list of stats about how many days the market (DOM) correlating to how many pictures are shown on MLS: 1 photo = 70 DOM
6 photos = 40 DOM
16-19 photos = 36 DOM
20 photos max=32 DOM
Price as a percentage of the Original Price also showed a direct correlation.
1 Photo = 91.2% of Original Price
6 or more = 95% of Original Price
According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos.
**Source Point2 (point2.com) & *Source FSBO Blog 5/2008
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2 comments:
this was truly a very interesting and informative post!
Thank you! I work at it!
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