Friday, January 2, 2009

Staging Videos

You may or may not have already seen these video clips, but I think it's good to see them again. In this economy, it's even more important to stage a property properly, so that the homes you are trying to sell are showing at their best. With so many homes on the market right now, and so many of them being priced so low, you need every tool in your arsenal to make your listings stand out.

Wednesday, December 31, 2008

MLS Photos

Staging put simply is merchandising your home for sale, like you would any product you want to sell well. It's all about how you display your property. Neutral colors...simple furniture and minimal accessories allows your buyer to envision the house as their home.

Stats: When you list your property with a Realtor, they list the home on MLS. This is where people go to preview homes that they will want to tour or make offers on.

When you put only 1 photo on MLS, you will get an average of 5 views and 1.37 leads.

When you put 21 or more photos you will get an average of over 77 views and 11+ leads.

It is important to make these photos talk! Staged photos will have the biggest ROI (Return On Investment) Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views.

This is a list of stats about how many days the market (DOM) correlating to how many pictures are shown on MLS: 1 photo = 70 DOM

6 photos = 40 DOM

16-19 photos = 36 DOM

20 photos max=32 DOM

Price as a percentage of the Original Price also showed a direct correlation.

1 Photo = 91.2% of Original Price

6 or more = 95% of Original Price

According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos.

**Source Point2 ( & *Source FSBO Blog 5/2008

Friday, December 26, 2008

New Year Wishes

I want to wish everyone a Happy and Prosperous New Year. I know in our own businesses (my staging business and my husband's landscape business), it has sure slowed down. Chris, my husband has always said he wanted to take a 3 or 4 month sabatical. He said last night, he realized he has been on one for the last 3 months...he just wish he knew beforehand so he could have enjoyed it a little more! Hind sight is 20/20 I guess.

Actually, this slow down has come at a good time in some ways for us. At least I have Chris around to help me as we prepare to move to Idaho. The bad thing is that there is no income right now...and that is never good.

I am very much looking forward to getting to Idaho and getting busy again. I know that staging is being used more now than ever. In this economy, where it is a buyer's market, sellers are using all the tools they can to make their house sell faster and hopefully for the asking price they are wanting. I can't wait to get there and be part of the real estate market.

Well...Happy New Year again and I hope the coming year improves for you and you have a healthy year!

Are you a Real Estate Agent or homeowner looking for a staging consultation?